La Rue is a French word that means "the street", and choosing its name came about because the street is the place where all types of women converge, the worker, housewife, model, businesswoman, entrepreneur, etc., with their different builds, skin type and different cultures, achieving the goal that this brand is identified as a modern, seductive brand that brings together all types of women highlighting its beautiful, personalized and offering security, confidence and comfort. Also that all women feel identified, regardless of whether they want to use the garments or not, but feel a bond, union and / or dna with the brand.

Our brand is a 100% Colombian brand, worked, created and made in Colombia, with products 100% of the house, fabrics, manufacturing, 100% handmade by women head of household, representing the beauty, diversity, drive and commitment of the brand.